Selection of projects from my time as Creative Director at  ASOS.


Best Online Shop

Company Magazine Awards 2008

Brand of the Year

Maxim Style Awards 2008

Best Online Experience

InStyle Shopping Awards 2008

Best Online Shopping Experience

Cosmopolitan Online Fashion Awards 2007

Client /


Brief /

Creative Direction

Art Direction

Branding & Identity

UI Design Direction

Content Strategy

© 2021  MATT SETCHELL Creative Director & Visual Storyteller